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In 2015 alone, the multinational electronics company registered 5072 global patents in the US Patent and Trade Office. Strong patent portfolio is one of the solid bases of Samsung competitive advantage. Moreover, in 2015 Samsung Electronics had mobile phone market share of 21.1%, smartphone market share of 22.2% and tablet market share of 15.0%.
#OS MARKET SHARE 2017 TV#
The global market share for UHD TV market share amounted to 34.1% for the same year. Samsung had a global TV market share of 27.6% in 2015. Samsung Display Solutions has advanced the field of digital signage by introducing leading-edge new hardware, including new video walls featuring the world’s narrowest bezel and the world’s first TIZEN-powered premium signage. Samsung has maintained the largest market share in the global market of visual display since 2006. Disruption in the pipeline of new productsġ. Intensification of competition due to the slowing growth in the industryģ. Entering into strategic collaboration with affiliated businessesĢ. Increasing presence in emerging marketsĥ. Damage to brand image due to product safety issuesĤ. Solid financial position of the companyĢ. Global leadership across all mobile and smartphone marketsĥ. Leadership in visual display market segmentĤ. The following table illustrates Samsung SWOT analysis: Strengthsġ. SWOT is an acronym for strengths, weaknesses, opportunities and threats related to organizations.